00Guides
Notes from doing the work.
Practical guides on the things clients ask us, written from doing the work rather than summarising others. No gated downloads, no sign-up.
How to scope a starter website so it ships in a week
Decide the structure first, bring real content, fix the scope, and wire measurement in before launch.
Shipping an AI prototype real users can test
Scope to the riskiest assumption, ship production code on day one, and instrument the test before you run it.
How to migrate a site without losing search rankings
Inventory URL equity, map redirects one-to-one, check parity, stage a reversible cutover, measure before and after.
Helpful-content SEO: what holds up after a core update
Write from first-hand experience, give each page one job, and tie spend to outcomes you can see.
Programmatic SEO without thin content
Generate from real data, differentiate at the data and copy level, control canonicals, and monitor indexation early.
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Each guide describes a scoped engagement we run. Tell us the outcome you want and we'll tell you the shortest path to it.
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