Question 1

What does a starter website cost?

Accepted Answer

Starter websites are fixed-price and quoted up front from a short brief. Most land in a tight range depending on page count and whether you need copy and assets produced. You get the number before any work starts, and it doesn't move unless the scope does.

Question 2

How quickly can you deliver?

Accepted Answer

A starter website is typically about a week from approved scope. Starter SaaS and AI prototypes depend on the feature set but are measured in weeks, not months. We agree a delivery date as part of the scope and hold to it.

Question 3

Who owns the code and accounts?

Accepted Answer

You do, entirely. The repository, deployment, analytics and documentation are in your own accounts from day one, on standard tooling any developer can pick up and keep building on.

Question 4

Do you use AI to build this? Is it just generated code?

Accepted Answer

We use modern AI tooling to move faster, but the architecture, accessibility, performance and search work is deliberate and reviewed by a human. Speed without quality is just a faster way to fail. Every build is held to Core Web Vitals and accessibility standards before hand-over.

Question 5

What does “search-led design” mean, and why does architecture come before design?

Accepted Answer

Search-led design means we move keyword and intent research into the discovery phase, so the information architecture, URL structure and schema reflect real search demand and conversion goals before any screen is designed. Doing it in that order is cheaper than retrofitting search onto a finished design. The structure is right the first time instead of needing a migration to fix it later. It is how every engagement here runs. There is a full write-up on the search-led design page.

Question 6

Do you do branding and positioning, or only websites and SEO?

Accepted Answer

Both. Marketing and branding is a service in its own right: positioning and the messaging built from it, a launch-ready visual identity and name, and a go-to-market plan, with search-led growth that ties spend to the revenue it returns. It can come with a build or stand alone. See the marketing and branding service for what is included.

Question 7

Can you migrate our existing site without losing search rankings?

Accepted Answer

Yes, that's the core of a site migration engagement. We map redirects one-to-one, check content and metadata parity, preserve structured data, and stage the cutover so rankings carry over. We measure performance before and after so the uplift is visible.

Question 8

Do you offer ongoing support or retainers?

Accepted Answer

Optional, never compulsory. Many clients take a fixed project and run it themselves afterwards. If you want us to stay on for growth or maintenance, we agree a month-to-month scope you control.

Question 9

Are the product feed tools really free?

Accepted Answer

Yes. The product feed validator and feed syntax reference run in your browser, require no account, and don't collect your data. They're free whether you ever become a client or not.

Question 10

Do you do programmatic SEO and AI-answer optimisation (GEO/AEO)?

Accepted Answer

Yes. We generate pages at scale in Claude Code from sources you control, design the schema and internal-linking architecture to support them, and work on visibility in AI-generated answers through accurate, well-structured content and entity signals. It's a scoped engagement with a small paid pilot you can start with before committing to scale. See the AI programmatic SEO service for what's included.

Question 11

How do you stop hundreds of programmatic pages being thin or duplicate?

Accepted Answer

Differentiation rules at the template and data level, a canonical strategy, and indexation monitoring built into the workflow from the first page rather than bolted on later. If a page set can't be made genuinely useful and distinct, we'll say so rather than ship pages that earn a duplicate-content problem.

Question 12

What if your studio isn't the right fit for my project?

Accepted Answer

We'll tell you, quickly. If a cheaper or simpler path gets you the same outcome, we'll say so rather than take on work that won't serve you.

The questions worth answering up front.

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